Wasel AI Holding
We build AI-native software companies for the MENA region.
Wasel is a holding company for AI-first SaaS products built and operated for the Middle East and North Africa — starting with an answer-engine-optimization platform and an AI real-estate advisor.
Why Wasel
A different kind of holding company
MENA-native by design
Every product we build starts from Arabic-first, MENA market realities — not an English product with translation bolted on.
Evidence before action
Across our portfolio, decisions and automations require proof and approval before anything ships or spends — no black-box autonomy.
Small, senior teams
We back focused teams building one thing well, backed by shared engineering, design, and go-to-market expertise instead of large headcount.
Shared infrastructure, independent brands
Each company keeps its own brand and product identity, while drawing on Wasel's shared operating playbook, tooling, and partnerships.
How Wasel works
Our operating model
- 01
Identify
We look for real, underserved problems in MENA markets where AI genuinely changes the outcome — not just the interface.
- 02
Build
Small teams ship focused products fast, with evidence-first, approval-first defaults built in from day one.
- 03
Back
Portfolio companies get shared infrastructure, design systems, senior engineering support, and MENA go-to-market playbooks.
- 04
Grow
Each company grows under its own brand, with Wasel providing long-term operating support rather than a one-time investment.
Portfolio
Companies we've built
Two AI-native products, live today, each solving a distinct problem for MENA users.
CitelyCategory
AI Answer-Engine Optimization (AEO) for MENA brands
Be the answer AI cites.
Evidence before action.
See where competitors are cited, approve the exact plan to close the gap, and receive proof of what changed.
Osool (أصول)Category
AI real-estate advisor for Egypt
The honest way to buy property in Egypt.
An AI advisor Egyptian buyers chat with in Arabic or English to check whether an asking price is fair against comparable listed units — not a listings marketplace.
What's included
What a Wasel portfolio company gets
Brand & design systems
A full visual identity and product design system, built to the same bar as our own.
Cloud & infrastructure
Established relationships and shared tooling across hosting, data, and AI infrastructure providers.
MENA go-to-market playbook
Bilingual localization, regional compliance awareness, and distribution playbooks specific to Arabic-speaking markets.
Senior engineering bench
Access to shared senior AI, product, and platform engineers beyond what a single small team could hire alone.
Back-office support
Legal, finance, and operations support so founding teams can stay focused on product.
Approval-first governance
The same evidence-before-action principle applied portfolio-wide — nothing autonomous ships without a human approving it.
FAQ
Frequently asked questions
Is Wasel AI Holding a venture fund?+
No. Wasel is an operating holding company — we build and run software companies directly, rather than investing in companies we don't operate.
Are Citely and Osool available to the public yet?+
Both are currently in private beta. Citely is invite-only; Osool is live in a limited beta in New Cairo and Sheikh Zayed. Reach out via the contact link to request access.
Do portfolio companies share the same brand as Wasel?+
No — each portfolio company keeps its own independent brand, product, and team. Wasel provides shared infrastructure and support behind the scenes.
How can I get in touch about a partnership or new venture idea?+
Use the "Get in touch" link in the header or footer — every message reaches the Wasel team directly.